{"id":264,"date":"2025-05-08T07:00:19","date_gmt":"2025-05-08T07:00:19","guid":{"rendered":"https:\/\/blognsome.com\/?p=264"},"modified":"2025-05-08T16:06:47","modified_gmt":"2025-05-08T16:06:47","slug":"influencing-the-influencer","status":"publish","type":"post","link":"https:\/\/blognsome.com\/?p=264","title":{"rendered":"influencing"},"content":{"rendered":"<div class=\"bm-builder clearfix \"><div id=\"\" class=\"module col-12 module-id-1746705052071\" data-module-col=\"12\"><div class=\"module-inside text-inside\" style=\"--top-mod: 20px;--bottom-mod: 40px;--top-mod-t: 20px;--bottom-mod-t: 40px;--top-mod-m:10px;--bottom-mod-m:20px;\" ><div class=\"text_block_out\"  data-effect=\"standard\" style=\"\"><div class=\"text_block ux-mod-nobg\"><div class=\"text_block_inn\"><div id=\"text-1746705052071\" class=\"text_block_centered text_block_centered_enable_width\"  style=\"\"><h1 data-pm-slice=\"1 1 &#091;&#093;\">influencing &#8211;<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-12 module-id-1746702845758\" data-module-col=\"12\"><div class=\"module-inside masonry-grid-inside\" style=\"--cornerRadius:0px 0px 0px 0px ; --top-mod: 0px;--bottom-mod: 0px;--top-mod-t: 0px;--bottom-mod-t: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\" ><div class=\"ux-portfolio-full bm-masonry-grid \" data-found=\"3\" data-number=\"20\"><div class=\"grid-stack grid-stack-1746702845758 lightbox-photoswipe grid-text-center     hidden   \" data-spacing-h=\"0\" data-spacing-v=\"0\" data-spacing-mobile-h=\"0\" data-spacing-mobile-v=\"0\" data-item-style=\"image\" data-number=\"20\" data-unique=\"1746702845758\" ><div class=\"grid-stack-item sea-grid-item \" data-postid=\"282\" data-gs-x=\"0\" data-gs-y=\"0\" data-gs-width=\"13\" data-gs-height=\"8\" data-tit=\"IMG_8569\"><div class=\"grid-stack-item-content\"><div class=\"grid-item-inside \" data-lightbox=\"true\" ><div class=\"grid-item-con sea-grid-item-con post--282\"><a data-title=\"\"  class=\"lightbox-item grid-item-mask-link\" href=\"https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569.png\" data-size=\"2048x1348\"><img loading=\"lazy\" decoding=\"async\" class=\"lightbox-img-hide\" width=\"2048\" height=\"1348\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"IMG_8569\" \/><\/a><div class=\"grid-item-con-text\"><h2 class=\"grid-item-tit\">IMG_8569<\/h2><div class=\"grid-item-desc\"><\/div><\/div><\/div><div class=\"brick-content ux-lazyload-wrap\" style=\" padding-top: 65.8203125%;\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-xx=\"13\" data-src=\"https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569.png\" data-srcset=\"https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569-arnold-standard-thumb-big-2000x1316.png 2000w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569-300x197.png 300w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569-1024x674.png 1024w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569-768x506.png 768w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569-1536x1011.png 1536w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569-350x230.png 350w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569-arnold-standard-thumb-650x428.png 650w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569-arnold-standard-thumb-medium-1000x658.png 1000w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569-600x395.png 600w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569.png 2048w\" data-sizes=\"(max-width: 480px) 320px,(max-width: 767px) 500px,(max-width: 2000px) 100vw, 2000px\" alt=\"IMG_8569\" class=\"grid-item-img ux-background-img-1st lazy\"><\/div><\/div><\/div><\/div><div class=\"grid-stack-item sea-grid-item \" data-postid=\"265\" data-gs-x=\"13\" data-gs-y=\"0\" data-gs-width=\"11\" data-gs-height=\"8\" data-tit=\"P1230640-Enhanced-NR\"><div class=\"grid-stack-item-content\"><div class=\"grid-item-inside \" data-lightbox=\"true\" ><div class=\"grid-item-con sea-grid-item-con post--265\"><a data-title=\"\"  class=\"lightbox-item grid-item-mask-link\" href=\"https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1230640-Enhanced-NR-scaled.jpg\" data-size=\"2560x1707\"><img loading=\"lazy\" decoding=\"async\" class=\"lightbox-img-hide\" width=\"2560\" height=\"1707\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"P1230640-Enhanced-NR\" \/><\/a><div class=\"grid-item-con-text\"><h2 class=\"grid-item-tit\">P1230640-Enhanced-NR<\/h2><div class=\"grid-item-desc\"><\/div><\/div><\/div><div class=\"brick-content ux-lazyload-wrap\" style=\" padding-top: 66.6796875%;\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-xx=\"11\" data-src=\"https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1230640-Enhanced-NR-scaled.jpg\" data-srcset=\"https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1230640-Enhanced-NR-scaled-arnold-standard-thumb-big-2000x1334.jpg 2000w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1230640-Enhanced-NR-300x200.jpg 300w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1230640-Enhanced-NR-1024x683.jpg 1024w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1230640-Enhanced-NR-768x512.jpg 768w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1230640-Enhanced-NR-1536x1024.jpg 1536w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1230640-Enhanced-NR-2048x1365.jpg 2048w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1230640-Enhanced-NR-350x233.jpg 350w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1230640-Enhanced-NR-scaled-arnold-standard-thumb-650x433.jpg 650w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1230640-Enhanced-NR-scaled-arnold-standard-thumb-medium-1000x667.jpg 1000w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1230640-Enhanced-NR-600x400.jpg 600w\" data-sizes=\"(max-width: 480px) 320px,(max-width: 767px) 500px,(max-width: 2000px) 100vw, 2000px\" alt=\"P1230640-Enhanced-NR\" class=\"grid-item-img ux-background-img-1st lazy\"><\/div><\/div><\/div><\/div><div class=\"grid-stack-item sea-grid-item \" data-postid=\"296\" data-gs-x=\"2\" data-gs-y=\"8\" data-gs-width=\"21\" data-gs-height=\"11\" data-tit=\"IMG_9910\"><div class=\"grid-stack-item-content\"><div class=\"grid-item-inside \" data-lightbox=\"true\" ><div class=\"grid-item-con sea-grid-item-con post--296\"><a data-title=\"\"  class=\"lightbox-item grid-item-mask-link\" href=\"https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_9910-scaled.jpg\" data-size=\"2560x1920\"><img loading=\"lazy\" decoding=\"async\" class=\"lightbox-img-hide\" width=\"2560\" height=\"1920\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"IMG_9910\" \/><\/a><div class=\"grid-item-con-text\"><h2 class=\"grid-item-tit\">IMG_9910<\/h2><div class=\"grid-item-desc\"><\/div><\/div><\/div><div class=\"brick-content ux-lazyload-wrap\" style=\" padding-top: 75%;\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-xx=\"21\" data-src=\"https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_9910-scaled.jpg\" data-srcset=\"https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_9910-2000x1500.jpg 2000w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_9910-300x225.jpg 300w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_9910-1024x768.jpg 1024w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_9910-768x576.jpg 768w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_9910-1536x1152.jpg 1536w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_9910-2048x1536.jpg 2048w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_9910-350x263.jpg 350w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_9910-650x488.jpg 650w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_9910-1000x750.jpg 1000w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_9910-600x450.jpg 600w\" data-sizes=\"(max-width: 480px) 320px,(max-width: 767px) 500px,(max-width: 2000px) 100vw, 2000px\" alt=\"IMG_9910\" class=\"grid-item-img ux-background-img-1st lazy\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-12 module-id-1746702940676\" data-module-col=\"12\"><div class=\"module-inside text-inside\" style=\"--top-mod: 60px;--bottom-mod: 40px;--top-mod-t: 60px;--bottom-mod-t: 40px;--top-mod-m:30px;--bottom-mod-m:20px;\" ><div class=\"text_block_out\"  data-effect=\"standard\" style=\"\"><div class=\"text_block ux-mod-nobg\"><div class=\"text_block_inn\"><div id=\"text-1746702940676\" class=\"text_block_centered text_block_centered_enable_width\"  style=\"\"><p data-start=\"360\" data-end=\"683\"><strong data-start=\"360\" data-end=\"515\">In deutschen Gro\u00dfst\u00e4dten wie Berlin, Hamburg oder M\u00fcnchen begegnen wir t\u00e4glich rund 1.200 Menschen \u2013 sei es auf der Stra\u00dfe, in der U-Bahn oder im Caf\u00e9.<\/strong><\/p>\n<p data-start=\"360\" data-end=\"683\"><br data-start=\"515\" data-end=\"518\">Genauso viele Menschen nehmen auch uns wahr, wenn auch meist nur fl\u00fcchtig. Die meisten dieser Begegnungen verschwinden innerhalb von Sekunden aus unserem Ged\u00e4chtnis.<\/p>\n<p data-start=\"685\" data-end=\"869\">Vor rund 100 Jahren war das anders: Die sozialen Kreise waren kleiner, das Tempo des Alltags gem\u00e4chlicher, und die Zahl der Gesichter, denen man t\u00e4glich begegnete, deutlich geringer.<\/p>\n<p data-start=\"871\" data-end=\"1251\">Heute, durch Globalisierung und digitale Vernetzung, ist die Zahl der Menschen, mit denen wir visuell oder gedanklich in Kontakt stehen, explodiert \u2013 vor allem durch Social Media.<br data-start=\"1050\" data-end=\"1053\">Wir sehen nicht nur reale Menschen auf der Stra\u00dfe, sondern hunderte weitere t\u00e4glich durch unseren Bildschirm. Und unter ihnen: Influencer, Micro-Influencer \u2013 und jene, die wiederum sie beeinflussen.<br><br><br>Dieses neue Geflecht aus Sichtbarkeit, Einfluss und Gegeneinfluss beschreibt das heutige Ph\u00e4nomen von \u201eInfluencing\u201c \u2013 das Beeinflussen und Beeinflusstwerden in einer Welt st\u00e4ndiger digitaler Pr\u00e4senz.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"\" class=\"module col-12 module-id-1746707935987\" data-module-col=\"12\"><div class=\"module-inside single-image-inside\" style=\"--cornerRadius:0px 0px 0px 0px ; --top-mod: 0px;--bottom-mod: 0px;--top-mod-t: 0px;--bottom-mod-t: 0px;--top-mod-m:0px;--bottom-mod-m:0px;\" ><div class=\"single-image-out  \"  ><figure class=\"single-image  bm-image-mouseover bm-colored-to-gray single-image-full   \" no><div class=\"ux-hover-wrap anima-wrap\" style=\"padding-top: 66.6796875%;\"><span class=\"ux-hover-wrap-a\"><img loading=\"lazy\" decoding=\"async\" alt=\"P1240082\" class=\"single-image-img img1st lazy \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1240082-scaled.jpg\" data-srcset=\"https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1240082-scaled.jpg 2560w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1240082-300x200.jpg 300w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1240082-1024x683.jpg 1024w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1240082-768x512.jpg 768w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1240082-1536x1024.jpg 1536w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1240082-2048x1365.jpg 2048w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1240082-350x233.jpg 350w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1240082-650x433.jpg 650w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1240082-1000x667.jpg 1000w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1240082-2000x1333.jpg 2000w, https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/P1240082-600x400.jpg 600w\" data-sizes=\"(max-width: 480px) 320px,(max-width: 767px) 500px,(max-width: 2560px) 100vw, 2560px\" width=\"2560\" height=\"1707\" \/><\/span><\/div><\/figure><\/div><\/div><\/div><div id=\"\" class=\"module col-12 module-id-1746709682103 module-animation\" data-module-col=\"12\"><div class=\"module-inside divide-inside\" style=\"--top-mod: 0px;--bottom-mod: 80px;--top-mod-t: 0px;--bottom-mod-t: 80px;--top-mod-m:0px;--bottom-mod-m:40px;\" ><div class=\"sea-divide divide-line ux-mod-nobg\" data-animation=\"fadein\"><\/div><\/div><\/div><div id=\"\" class=\"module col-12 module-id-1746710076029 module-animation\" data-module-col=\"12\"><div class=\"module-inside divide-inside\" style=\"--top-mod: 0px;--bottom-mod: 60px;--top-mod-t: 0px;--bottom-mod-t: 60px;--top-mod-m:0px;--bottom-mod-m:30px;\" ><div class=\"sea-divide divide-line ux-mod-nobg\" data-animation=\"fadein\"><\/div><\/div><\/div><div id=\"\" class=\"module col-12 module-id-1746709734942\" data-module-col=\"12\"><div class=\"module-inside text-inside\" style=\"--top-mod: 0px;--bottom-mod: 80px;--top-mod-t: 0px;--bottom-mod-t: 80px;--top-mod-m:0px;--bottom-mod-m:40px;\" ><div class=\"text_block_out\"  data-effect=\"standard\" style=\"\"><div class=\"text_block ux-mod-nobg\"><div class=\"text_block_inn\"><div id=\"text-1746709734942\" class=\"text_block_centered text_block_centered_enable_width\"  style=\"\"><p data-start=\"108\" data-end=\"431\"><strong data-start=\"108\" data-end=\"222\">Ein zentraler Bestandteil unseres Algorithmus \u2013 und unseres Lebens \u2013 ist die Art, wie sich der Mensch kleidet.<br><\/strong><br data-start=\"222\" data-end=\"225\">Mode ist l\u00e4ngst nicht mehr nur ein praktisches Bed\u00fcrfnis, sondern ein soziales, kulturelles und digitales Statement. Sie entscheidet mit, wie wir wahrgenommen werden \u2013 im echten Leben genauso wie im Netz.<\/p>\n<p data-start=\"433\" data-end=\"930\">In sozialen Medien wird Kleidung zur W\u00e4hrung der Sichtbarkeit. Mode-Influencer:innen kuratieren nicht nur Outfits, sie pr\u00e4gen Identit\u00e4ten, setzen Trends und spiegeln ein Lebensgef\u00fchl wider, das sich millionenfach in Feeds und For You Pages wiederfindet.<br><br>In sozialen Medien wird Kleidung zur W\u00e4hrung der Sichtbarkeit. Mode-Influencer kuratieren nicht nur Outfits, sie pr\u00e4gen Identit\u00e4ten, setzen Trends und spiegeln ein Lebensgef\u00fchl wider, das sich millionenfach in Feeds und FYPs wiederfindet.<br>(eg. <a href=\"https:\/\/www.instagram.com\/poisonedkawasaki\/\">POISONEDKAWASAKI<\/a>)<br data-start=\"686\" data-end=\"689\">Dabei ist der Einfluss keineswegs einseitig: Auch Influencer:innen orientieren sich an Micro-Influencern, an Subkulturen, an Menschen mit au\u00dfergew\u00f6hnlichem Stil, die vielleicht kaum Reichweite, aber daf\u00fcr echten Wiedererkennungswert haben.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>influencing &#8211;IMG_8569P1230640-Enhanced-NRIMG_9910In deutschen Gro\u00dfst\u00e4dten wie Berlin, Hamburg oder M\u00fcnchen begegnen &hellip;<\/p>\n","protected":false},"author":1,"featured_media":282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/blognsome.com\/wp-content\/uploads\/2025\/05\/IMG_8569.png","_links":{"self":[{"href":"https:\/\/blognsome.com\/index.php?rest_route=\/wp\/v2\/posts\/264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blognsome.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blognsome.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blognsome.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blognsome.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=264"}],"version-history":[{"count":3,"href":"https:\/\/blognsome.com\/index.php?rest_route=\/wp\/v2\/posts\/264\/revisions"}],"predecessor-version":[{"id":304,"href":"https:\/\/blognsome.com\/index.php?rest_route=\/wp\/v2\/posts\/264\/revisions\/304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blognsome.com\/index.php?rest_route=\/wp\/v2\/media\/282"}],"wp:attachment":[{"href":"https:\/\/blognsome.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blognsome.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blognsome.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}